NDTV India, Aaj Tak & Republic Bharat watched equally in 4 Hindi states

Local or other channels most watched in 2 out of these 4 states

What is TRP, how is it calculated? - ACQRO

PRASHNAM FRIDAY INSIGHT #5

India's newest opinion gathering technology startup, Prashnam asked over 25000 people in Bihar, Jharkhand, Rajasthan & Madhya Pradesh one question in Hindi - Which news channel do you watch mostly? The options provided were NDTV India, Aaj Tak, India TV, Republic Bharat and Any other.

The survey was conducted on 9th October 2020 and was completed in an hour.

25744 people across 133 districts and 654 assembly constituencies in Bihar, Jharkhand, Rajasthan & Madhya Pradesh answered. 35% were women and 65% men.

23% watch NDTV India.

21% watch Aaj Tak & Republic Bharat each.

11% watch India TV.

23% watch other or local channels for news

NDTV India most watched in Bihar & Jharkhand, Aaj Tak in MP & Rajasthan.

Bihar & Jharkhand: Others/local channels is the most preferred. NDTV India is second.

MP & Rajasthan: Aaj Tak is the most preferred. NDTV India is second.

State wise Results

Bihar

23% watch NDTV India

22% watch Republic Bharat

18% watch Aaj Tak

11% watch India TV

26% watch other or local channels

Rajasthan

25% watch Aaj Tak

23% watch NDTV India

22% watch Republic Bharat

12% watch India TV

19% watch other or local channels

Jharkhand

24% watch NDTV India

20% watch Republic Bharat

19% watch Aaj Tak

10% watch India TV

27% watch other or local channels

Madhya Pradesh

26% watch Aaj Tak

23% watch NDTV India

20% watch Republic Bharat

13% watch India TV

18% watch other or local channels

To put this in context, BARC measures TRP with a sample of 44,000 meters across the entire country.

Prashnam surveyed 25,744 people in just four states and covers all districts in each state.

Margin of Error: The results have a 99% confidence level, with a plus or minus 3% margin of error.

To know more about Prashnam, visit prashnam.ai or write in at contact@prashnam.ai