NDTV India, Aaj Tak & Republic Bharat watched equally in 4 Hindi states
Local or other channels most watched in 2 out of these 4 states
PRASHNAM FRIDAY INSIGHT #5
India's newest opinion gathering technology startup, Prashnam asked over 25000 people in Bihar, Jharkhand, Rajasthan & Madhya Pradesh one question in Hindi - Which news channel do you watch mostly? The options provided were NDTV India, Aaj Tak, India TV, Republic Bharat and Any other.
The survey was conducted on 9th October 2020 and was completed in an hour.
25744 people across 133 districts and 654 assembly constituencies in Bihar, Jharkhand, Rajasthan & Madhya Pradesh answered. 35% were women and 65% men.
23% watch NDTV India.
21% watch Aaj Tak & Republic Bharat each.
11% watch India TV.
23% watch other or local channels for news
NDTV India most watched in Bihar & Jharkhand, Aaj Tak in MP & Rajasthan.
Bihar & Jharkhand: Others/local channels is the most preferred. NDTV India is second.
MP & Rajasthan: Aaj Tak is the most preferred. NDTV India is second.
State wise Results
Bihar
23% watch NDTV India
22% watch Republic Bharat
18% watch Aaj Tak
11% watch India TV
26% watch other or local channels
Rajasthan
25% watch Aaj Tak
23% watch NDTV India
22% watch Republic Bharat
12% watch India TV
19% watch other or local channels
Jharkhand
24% watch NDTV India
20% watch Republic Bharat
19% watch Aaj Tak
10% watch India TV
27% watch other or local channels
Madhya Pradesh
26% watch Aaj Tak
23% watch NDTV India
20% watch Republic Bharat
13% watch India TV
18% watch other or local channels
To put this in context, BARC measures TRP with a sample of 44,000 meters across the entire country.
Prashnam surveyed 25,744 people in just four states and covers all districts in each state.
Margin of Error: The results have a 99% confidence level, with a plus or minus 3% margin of error.
To know more about Prashnam, visit prashnam.ai or write in at contact@prashnam.ai